Fieldays is not just another expo - it is the most important agricultural event in the Southern Hemisphere. For agricultural companies, suppliers, manufacturers, and rural service providers, your exhibition stand at Fieldays is a direct reflection of your brand, your capability, and your relevance to the New Zealand farming community.
With the National Fieldays 2026 returning to Mystery Creek Events Centre, now is the time to plan exhibition displays that are practical, highly visible, and built for real-world rural conditions.
This guide outlines proven exhibition ideas for agricultural companies, tailored specifically for Fieldays exhibitors and agribusinesses across New Zealand.
What Makes a Great Agricultural Exhibition Stand at Fieldays?
From first principles, Fieldays exhibition success depends on four fundamentals:
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Visibility across large open sites
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Durability in wind, rain, dust, and sun
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Clear communication at distance
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A welcoming space for long conversations
Unlike indoor expos, Fieldays requires structures and signage that perform outdoors for four full days - often in unpredictable Waikato weather.
Tents: The Backbone of Most Fieldays Sites
Branded tents/gazebos remain the most widely used and effective structure at Fieldays.
Why they work for agricultural companies:
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Provide shelter for staff, customers, and product displays
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Highly visible above machinery, utes, and crowds
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Modular - can be used individually or linked together
Common Fieldays uses:
For Fieldays 2026, many exhibitors are opting for larger footprint gazebos or multiple joined units with our tent rain gutter to create semi-enclosed demonstration spaces.
Flags: Essential for Distance Visibility
At Fieldays, if people can’t see you from 50–100 metres away, you will be missed.
Flags are critical because they:
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Rise above crowds and machinery
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Move naturally in the wind, drawing attention
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Clearly mark your site from multiple directions
Best options for Fieldays:
Most successful agricultural exhibitors use multiple flags to funnel foot traffic toward their stand.
SEG Walls for Agricultural Brands
While traditionally associated with indoor exhibitions, SEG fabric walls are increasingly being used by agricultural companies at Fieldays - particularly under gazebos or within semi-enclosed structures.
Why SEG walls work:
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Seamless, professional branding
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Ideal for explaining complex products or services
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Create a “head office” feel in a paddock environment
Common uses:
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Ag-tech companies
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Irrigation, environmental, and sustainability brands
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Rural finance, insurance, and advisory firms
SEG walls elevate agricultural brands that want to position themselves as modern, innovative, and future-focused.
Medium knit fabric banners are a smart choice for agricultural exhibitors who want:
They are ideal for:
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Explaining systems, processes, or services
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Creating branded backdrops behind counters
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Supporting product demonstrations
Fabric displays are especially effective for companies that attend multiple regional field days throughout the year, not just Fieldays.
Pull up banners remain one of the most cost-effective tools for Fieldays exhibitors.
Best practice at Fieldays:
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Use bold headings visible from several metres
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Focus on one core message per banner
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Place banners at stand entrances, not hidden inside
They work well for:
Design Tips for Agricultural Exhibition Stands
Agricultural audiences value clarity and practicality over gimmicks.
Strong Fieldays design principles:
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Large text and simple layouts
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High-contrast colours that read in sunlight
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Honest imagery (farms, machinery, outcomes)
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Plenty of open space for conversation
Avoid clutter. Farmers and rural professionals want to quickly understand what you do and whether it’s relevant to them.
Plan Once, Use All Year
One of the biggest advantages of modern exhibition systems is reuse.
Well-designed Fieldays displays can also be used at:
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Regional field days
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A&P shows
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Dealer open days
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On-farm demonstrations
This makes modular systems like gazebos, flags, SEG walls, and fabric banners a smart long-term investment - not just a one-off event cost.
Why Fieldays 2026 Preparation Starts Now
The best Fieldays exhibitors plan early. Lead times increase, prime site layouts get crowded, and last-minute decisions often lead to compromises.
By preparing well ahead of Fieldays 2026 at Mystery Creek, agricultural companies can:
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Lock in consistent branding
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Test layouts before the event
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Ensure durability and compliance
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Maximise return on their Fieldays investment
Final Thoughts: Be Seen, Be Remembered
Fieldays is noisy, busy, and competitive - but it rewards brands that are prepared.
The most successful agricultural exhibition stands combine:
If your brand is exhibiting at Fieldays 2026, your display should work as hard as you do — rain, shine, and everything in between.
